How to Use Slack and Discord Integration for B2B Sales (2024)

July 11, 2024

July 11, 2024

3 min

Are you tired of juggling multiple chat apps for your sales team? Wish you could seamlessly integrate Slack and Discord to supercharge your B2B sales efforts? Well, you’re in luck! This post will walk you through the essential tips and tricks to make Slack and Discord integration a breeze, transforming your sales process for the better.

Why Integrate Slack and Discord for B2B Sales?

Let’s face it, communication can make or break your sales strategy. With remote work on the rise, your sales team might be spread across different platforms. Some love Slack for its business-oriented interface, while others swear by Discord’s community feel. Integrating these platforms can bring your team together without forcing them to switch apps. It’s like getting the best of both worlds.

Benefits of Slack and Discord Integration

  • Unified Communication: Streamline conversations across platforms.
  • Enhanced Collaboration: Bring teams together regardless of their preferred app.
  • Increased Efficiency: Reduce time spent switching between apps.
  • Data Sync: Sync chats and channels with your CRM for a comprehensive view of interactions.

Step-by-Step Guide to Integrate Slack and Discord

1. Choose the Right Integration Tool

First things first, you need a robust integration tool. StartADAM is a fantastic option (not to toot our own horn, but…). It not only connects Slack and Discord but also ensures seamless communication across other platforms like WhatsApp, Telegram, and Microsoft Teams. Plus, it syncs chats with your CRM, keeping all your data in one place.

2. Set Up Your Integration

Here’s where the magic happens. Setting up the integration is straightforward with StartADAM. Just follow these steps:

  1. Sign Up: Create an account on StartADAM.
  2. Connect Apps: Link your Slack and Discord accounts.
  3. Customize Workflows: Tailor the workflows to fit your sales process.
  4. Test the Setup: Run a few tests to ensure everything syncs perfectly.

3. Customize Notifications

You don’t want your team bombarded with irrelevant notifications. Customize them to ensure they only get what’s crucial. For instance, you can set notifications for:

  • New leads
  • Follow-up reminders
  • Meeting schedules
  • Important updates from your CRM

4. Sync Your CRM

Integrating Slack and Discord is great, but the real game-changer is syncing with your CRM. StartADAM allows you to:

  • Automatically log conversations.
  • Keep track of all sales interactions.
  • Generate reports for analysis.

Imagine having all your sales data and communication history at your fingertips. It’s like having a sales assistant who never sleeps.

5. Train Your Team

Integration is only as good as the people using it. Ensure your team is well-versed in using the new setup. Host training sessions, provide documentation, and be open to feedback. Remember, a smooth transition means higher adoption rates and better results.

Tips to Maximize Your Integration

1. Use Channels Wisely

Create specific channels for different purposes. For example:

  • #sales-leads: For new leads and prospects.
  • #sales-updates: For sharing updates and achievements.
  • #sales-qa: For quick questions and answers.

This keeps conversations organized and relevant.

2. Leverage Bots

Integrate bots to automate repetitive tasks. From scheduling meetings to sending reminders, bots can save you a ton of time. Plus, they work round the clock.

3. Encourage Team Collaboration

Use the integration to foster collaboration. Encourage team members to share insights, ask for help, and celebrate wins together. A collaborative environment boosts morale and drives success.

4. Monitor and Adjust

Keep an eye on how the integration is working. Gather feedback from your team and make necessary adjustments. The goal is to create a system that enhances productivity and meets your sales objectives.


Integrating Slack and Discord for B2B sales isn’t just a smart move; it’s essential for staying competitive in 2024. By using tools like StartADAM, you can streamline communication, boost collaboration, and keep your data in sync with your CRM. Ready to transform your sales process? Talk to our team here and let’s get started!

For more insights and real-world examples, check out our case studies and testimonials.

Happy selling! 🚀